Social Media Optimization - Elements of Social Media

What is Social Media

Social media involves a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants. It is about sharing and arriving at a collective point, often for the purpose of making a better or more-informed choice. Beginning with this simple focused concept, this chapter will explore social media in more detail. First, I’ll define it more precisely (and demonstrate something about social media in the process) and then move into how you can use social media to complement the marketing activities you are using in your current campaigns.

Elements of Social Media

• Blogs
• Photo sharing
• Video sharing
• Personal social networks
• Events (face to face) and event services
• Email
• White label social networks
• Wikis
• Podcasting (audio)
• Microblogs
• SMS (texting)
• Collaborative tools

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